The activation
White Claw brought its brand to the Walmart and Sam's Club Home Office in Bentonville with a MIGHTY photo activation built for associate engagement. Guests stepped in, posed, and texted their branded photo straight from the booth.
The results
Over roughly 8 activation hours, the booth ran 165 sessions and created 424 pieces of media, reaching 145 unique phones. 164 photos were texted directly from the booth, and the 0.88 viral coefficient pushed estimated social reach to 24,600 impressions, carrying White Claw well beyond the room.
Why it worked
Activity peaked at 10 AM with 39 sessions, more than twice the hourly average. Because guests texted photos straight from the booth, every send landed in a personal thread and often a social feed, multiplying brand impressions long after the event wrapped.
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