NYL Nautilus Group at the 2026 Annual Meeting
NYL Nautilus · Financial Services · 1 day
The activation
NYL's Nautilus Group brought a branded MIGHTY photo activation to its 2026 Annual Meeting at the Plano Marriott at Legacy Town Center in Plano, Texas. The window was tight, a single evening, so the booth had to move fast and still capture contacts.
The results
In just three hours, the booth ran 249 sessions and created 248 pieces of media, reaching 68 unique opt-ins through 148 SMS shares. Each share carried the brand to an average of 2.18 additional people, pushing estimated social reach to 22,200 impressions.
Why it worked
Traffic surged at 8 PM with 100 sessions in a single hour, 1.6 times the average, on an average cycle time of 42 seconds. The fast cycle kept the line moving during peak demand, and every opt-in was captured with consent and delivered in a post-event CSV for follow-up.
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