The activation
Mitratech brought a branded MIGHTY photo activation to SHRM Talent 2026 at the Gaylord Texan in Grapevine, Texas, a three-day trade show built around HR and talent leaders. The goal was steady booth traffic and a clean record of who stopped by.
The results
Across three days and 13 activation hours, the booth ran 258 sessions, reached 232 unique attendees, and produced 513 pieces of branded media. Every session was shared by SMS, a 100% share rate, so every guest left with their photo and Mitratech stayed in their text thread long after the show floor closed.
Why it worked
Traffic stayed consistent all three days, peaking at 104 sessions on day two with an average cycle time under two minutes. Each share carried Mitratech's branding into a personal text thread, and opt-in contacts were delivered in a post-event CSV ready for follow-up.
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