The activation
At the McKesson National Sales Conference, held at the Walt Disney Swan and Dolphin Resort in Orlando, Terumo Medical wanted a booth presence that did more than hand out swag. MIGHTY built a branded photo activation designed to pull attendees in, capture opt-in contacts, and put the Terumo brand in front of a far larger audience than the room itself.
The results
Over 6.5 activation hours, the booth ran 177 sessions and created 358 pieces of media, reaching 145 unique opt-ins. Every session produced an opt-in SMS share, a 100% share rate against an industry average near 35%. The viral coefficient landed at 0.82, well above the 0.45 industry benchmark, extending Terumo's reach to an estimated 26,550 impressions.
Why it worked
762 faces appeared in frame across the day, averaging more than four guests per group, with a 97% smile rate. Each opt-in was captured with consent and delivered in a post-event CSV with contact info, photo link, and timestamp, turning a conference booth into a measurable lead-capture channel.
Ready for Results Like These?
Every MIGHTY activation is built to deliver measurable engagement. Let's design yours.
Start Your Project